Today’s world is all about perception. Perception is Reality! Every single moment is a chance to take control of this perception. Social media, real life promotion, and recommendations are all powerful tools to promote the image you want. Everything starts small and then like a snow ball it builds until it is out of your control in a good way. What you believe and believe well without any doubts will suck others into your belief. Your reputation is one of the most important assets in marketing. As they say, “Talk the talk and walk the walk”. Being genuine, being a strong observer .and a strong listener will build you a untouchable reputation. Work on how you want to be perceived. Get followers who believe whole heartedly in your product and you shall conquer and win!